Market Research Specialist
SnappFood · Tehran, Iran
July 2024 — June 2026
- Contributed to the design and execution of brand awareness studies and analyzed results to assess Snappfood's market positioning.
- Designed qualitative and quantitative research projects.
- Facilitated and moderated focus group sessions to gather qualitative insights.
- Increased Pro subscription conversion rates by 30% by identifying and resolving key purchase barriers.
- Conducted Voice of Customer (VOC) initiative for analysis of churned and active users.
- Supported customer satisfaction projects and user experience assessments leveraging NPS and CCAT to strengthen engagement and loyalty.
- Partnered in development of Snappfood's market share initiative in competitive cities.
- Data visualization of research findings using Google Data Studio.
- Presented research findings and insights to internal stakeholders and cross-functional teams.
- User data collection via WebEngage using targeted journeys and push surveys.